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    About us

    'Where our passion meets your profession'

    Rob van Boxtel Equestrian BV was founded by Rob van Boxtel in September 2009. Rob has been professionally involved in international equestrian sports for many years. After gaining experience in top-level sports at various national and international stables, Rob chose to use his passion and experience to provide professional riders with the right equipment.

    It all started very small, in a shed behind his house. Rob regularly loaded the items into a small truck and presented his products at competitions, where he was the first point of contact for international riders and grooms for several weeks each year. Rob also regularly visited various large stables throughout the Netherlands, Belgium, and Germany, providing riders and grooms with a suitable collection at their location. Soon, the shed was replaced by a building on Handelsweg in Nijnsel, and the truck was replaced by a larger model.

    Meanwhile, Rob van Boxtel Equestrian BV has grown into an internationally operating organization with sales stands at approximately twenty 1*, 2*, 3*, 4*, and 5*-star competitions per year. This allows us to maintain direct contact with professional riders from all over the world. Want to know where you can find us? Check out the competition calendar here.

    The mobile showroom drives daily through the Netherlands, Belgium, and Germany to provide large stables with proper advice and a suitable assortment. The mobile showroom allows you to try on and test the items. You will experience the high-quality service of our experienced staff, who will provide you with appropriate and personalized advice. If you are interested in shopping on location with your stable, please contact us to discuss the possibilities.

    Through the online presence of horseonline.com, bitspecialist.com and saddlelease.com not only professional but also amateur competition riders can now benefit from the knowledge and tailored assortment for demanding riders.


    Due to the global demand for horse bits, Rob founded the website 'Bitspecialist' in 2013. Through this platform, Rob was able to share his many years of knowledge and experience worldwide. Soon, 70 to 80 percent of the Dutch and global top riders were part of our customer base. Bits are ordered even in countries like Australia and China. On the website, you will find a range of standard and unique bits of the highest quality, with the opportunity to test them. The bits range from a standard snaffle to a less common double bit. Our experts are happy to help you find a suitable bit for you and your horse and are available with personalized advice.


    In 2017, the website 'HorseOnline' was launched. This website is a translation of the Nijnsel showroom and the mobile showroom, where not only professional but also amateur competition riders can benefit from the knowledge and tailored assortment. With our passion for top-level sports, we fulfil your wishes and needs on your way to the top. By being present at competitions, we stay informed about the latest developments in the sport and base our assortment on that. You can be assured of a current collection of items that can compete in top-level sports.

    In addition to our unique standard assortment, our strength lies in providing personalized stable supplies. We can customize our items with your logo so that all necessities perfectly match your unique branding. Please contact us for more information.

    At HorseOnline, there is the possibility of embroidering various items, including:

    • Clothing
    • Blankets & saddle pads
    • Stall curtains
    • Director's chair

    Saddle Lease

    Rob van Boxtel established Saddle Lease in 2020. With Saddle Lease, we aim to offer amateur competition riders the opportunity to ride in a high-quality, professional saddle. This makes perfectly fitting, high-quality saddles affordable for all horses and riders. We operate independently and choose brands that we truly believe in. Many riders have already taken advantage of the services offered by Saddle Lease. Curious about the options and conditions? Check them out here.

    With these services, Rob van Boxtel Equestrian BV makes a significant contribution to the equestrian sector, supporting every dedicated competition rider on their journey to a higher level. Would you like to benefit from one of our services? Please don't hesitate to contact us.

    Rob van Boxtel

    Rob van Boxtel

    Owner / Saddle specialist
    [email protected]
    +31 650 237 868

    Nicole Gielkens

    Nicole Gielkens

    [email protected]
    +31 651 949 448

    Gina Hilgersom

    Gina Hilgersom

    Logistics, E-commerce & Events
    [email protected]
    +31 612 401 941


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