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HorseOnline - 01 / May / 2024

Teun van Riel Horse Supplements and Rob van Boxtel Equestrian Enter into Collaboration Agreement Aimed at International Growth

Two leading companies in the equestrian world are joining forces. Teun van Riel Horse Supplements has merged with Rob van Boxtel Equestrian. With this collaboration, even greater emphasis is placed on (international) growth, to support riders at all times in achieving their goals.

Teun van Riel Horse Supplements and Rob van Boxtel Equestrian Enter into Collaboration Agreement Aimed at International Growth
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Two leading companies in the equestrian world are joining forces. Teun van Riel Horse Supplements has merged with Rob van Boxtel Equestrian. With this collaboration, even greater emphasis is placed on (international) growth, to support riders at all times in achieving their goals.

Serving riders and amazons through high-quality products and innovative solutions is the top priority for both companies. Therefore, the match between Teun van Riel Horse Supplements and Rob van Boxtel Equestrian is so fitting. The goal is to increase their global presence and impact by integrating Rob van Boxtel's expertise and network with the already established reputation of Teun van Riel.

Milestone

The acquisition is a significant milestone in the history of both companies. However, Rob and Teun have collaborated before.

Rob explains: "I started my career in Teun's company. After a few years, I decided to start my own business. Although we were able to work perfectly alongside each other for a long time, it's even more beautiful now that we're working together. Our ambition is big: we want to make our range available to the entire equestrian community. Teun van Riel is a wonderful organisation with great potential. I look forward to expanding our activities with the Teun van Riel team and growing globally." Teun is also enthusiastic: "We strongly believe in Rob van Boxtel's vision and are convinced that this collaboration will lead to new opportunities and growth."

Packed Schedule

Customers will only notice a positive change. The product ranges of both companies are being combined, resulting in a large stock of (innovative) products. The team has expanded, ensuring optimal service. In addition, Teun van Riel customers will also have the opportunity to shop online via HorseOnline.com. The competition schedule remains well-filled as usual. The three trucks with mobile showrooms will be found in  Hagen, Valkenswaard, Ermelo, Aachen, and Hamburg in the coming period.

Towards the Future

The signing of this collaboration agreement marks a crucial step forward for Teun van Riel and Rob van Boxtel. It is the starting point for an exciting journey towards further growth and success, based on shared values and a strong vision.

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